Helping to keep a legend on the road..!

Thanks to a coming together of minds, Bridgestone has started working with Don Law XJ220 in the UK to develop a new generation of tyres for the legendary Jaguar XJ220.


The original collaboration in the development of the tyres for the XJ220 is well documented. However, tyres of the size required for the car went out of production some years ago.

Through a chance meeting, Don Law opened discussion with Bridgestone Europe on the possibility to produce new tyres meeting the original demanding specification.

Thanks to network of enthusiasts for the car, the two companies have now brought together a team which includes the original chief development engineer, test driver, and also the famed chassis number 004 pre-production model.

“It’s very important to keep such iconic vehicles running today and supporting people like Don Law and his team of expert technicians. Technology has moved on significantly in the last 25 years and we believe we will be able to produce a tyre that will keep the smile on the face of the enthusiast drivers of the XJ220” says Christophe de Valroger, Vice President Consumer OE at Bridgestone’s Europe.

The project is moving fast, and the aim is to have the XJ220 celebrate its 25th birthday with a new pair of Bridgestone shoes in 2017.

New BMW models fitted with Bridgestone tyres

Bridgestone extends premium partnership

New BMW models fitted with Bridgestone tyres

Bridgestone tyres fitted to the new BMW 7 series (left) and X1 (right) at the IAA motor show 2015

Bridgestone extends its long-standing partnership with BMW Group with the announcement of further contracts to supply original equipment tyres to the premium German manufacturer. The latest BMW 7 Series and BMW X1 are all leaving the factory fitted with Bridgestone tyres.

New BWM models fitted with Bridgestone tyres

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ELASTRAK's technical seminar for retreading tyres

On 20th & 21st of April, ELASTRAK held a special technical seminar in Platamonas, Pierias for evaluating and selecting tire skeletons of Bridgestone, Firestone & Dayton, for retreading first and second life.

The retreading is being carried out exclusively by annually certified retreaders from Bandag, with innovative technology tire treads from Bridgestone / Bandag, offering the required quality missing from the market, reliability, mileage and fuel economy.

Choosing Bridgestone, Firestone & Dayton tires guarantees the maximum additional economic benefit, with the proven use of retreading.


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