Bridgestone’s top product for the cold season, the Blizzak LM005, is the winner of ADAC’s 2020 winter tyre test. Designed to give drivers exceptional control and safety in challenging conditions, the Blizzak LM005 impressed in all winter road conditions with its balanced performance on dry and snow-covered roads, and handling in the wet.
With these features, experts from ADAC, the largest motoring association in Europe, gave the Blizzak LM005 an overall score of 2.0 – the best rating of all profiles in the test – and named it the winner in the classification of the 15 tested profiles.
Advanced technology for reliable performance
Bridgestone’s Blizzak LM005’s outstanding features and performance is the result of the latest in tyre engineering.
The tyre is moulded from Bridgestone's Nano ProTech™ compound, which has high silica content to keep the tyre soft in cold temperatures for maximum traction and optimise performance in wet and snowy conditions. It has also been designed with a unique, zig-zag groove pattern to enhance water evacuation and improve adhesion with the road. The synergy between these features has delivered excellent results, with the LM005 the first winter tyre to achieve an EU Label ‘A’-grade in wet grip for its full line-up.
With its low rolling resistance and fuel consumption, as well as its low tyre and road noise, the Blizzak LM005 is also a more sustainable choice for customers. The energy efficient tyre not only benefits the driver in terms of mileage and cost-savings, but also means fewer emissions are released. These environmentally-friendly features were recognised by the ADAC, who awarded the Blizzak LM005 excellent ratings for its low rolling resistance and fuel consumption.
A focus on customer needs
During the development of the Blizzak LM005, Bridgestone surveyed 20,000 of motorists across Europe on their requirements for a premium touring winter tyre and the challenges they face in everyday use. The findings were clear: they expect a tyre that combines excellent control in the wet with strong performance on snow and ice. Bridgestone's Blizzak LM005 meets all these requirements, with excellent braking on snow and on dry and wet roads, and has already won several awards in independent tests in 2019.
Bridgestone’s Blizzak LM005 tyre was tested by ADAC on the VW Golf GTI with 205/55 R16 fitments, a dimension fitted in many of the most popular car models on the market.
The Blizzak LM005 is currently available in 171 dimensions for passenger cars and SUV/4x4s from 14 to 22 inches. Bridgestone’s innovative DriveGuard Run Flat technology has been integrated into 24 high-demand dimensions (16 to 18 inches) of the Blizzak LM005 to counteract sudden tyre damage, allowing vehicles to continue driving for up to 80 km at a maximum speed of 80 km/h in the event of a puncture.
Commenting on the latest award for Bridgestone’s Blizzark LM005 was Stefano Parisi, Regional Managing Director and VP of Bridgestone EMIA, South Region: “We are very happy with the outcome, especially as it recognises the work of our excellent team in research and development. The overall result, and the particularly safety-relevant test result on wet roads, also underlines the very positive feedback that we have already received from many trade partners and drivers about our winter specialist.
“With the LM005, we offer a high-performance premium product that reliably and effectively supports drivers in mastering the daily challenges of winter road traffic. The ADAC test professionals' verdict strengthens our strategic focus on technology, innovation and sustainability in the constant development of our core tyre products.”
The complete ADAC test results are available at: https://www.adac.de/rund-ums-fahrzeug/tests/reifen/winterreifen/205-55-r16/.
Bridgestone, a leader in advanced solutions and sustainable mobility, has today announced that its innovative, lightweight ENLITEN Technology is available on the Turanza Eco tyres specifically designed for Volkswagen’s new Golf 8, the eighth generation of the iconic hatchback – this time with a host of cutting-edge technologies built-in. These include a semi-autonomous mode that allows the car to drive itself and a new suspension technology improving its handling and driving dynamics. The custom-designed Turanza Eco tyres with ENLITEN Technology have been designed to enhance the Golf 8’s upgraded driving dynamics.
Synonymous with strength and reliability in the agriculture tyre market for more than 100 years, Firestone has marked another milestone on its journey to offer superior performance and high-quality products to European farmers with its new, long-lasting Performer Extra tyre.
Based on the popular Firestone Performer 85 and 70 tyres, the Performer Extra is the result of an enhanced wear resistance compound that extends the tyre’s life by 20 per cent when compared with its predecessors. The extended life of the tyre helps to reduce its environmental footprint, as well as cutting down on long-term operational costs and improving business efficiency.
The Firestone Performer Extra isn’t only designed to go for longer. The tyre’s dual-angle lug brings great traction, while the extra load option allows a higher loading capacity than many competitor products. Like its predecessors, the Firestone Performer Extra has been designed with reliability as a priority. The tyre has a self-cleaning tread for excellent traction and improved fuel efficiency, while the flexible casing of the tyre reduces soil compaction and improves road handling and comfort.
The Firestone Performer Extra will progressively be released to the European market in 43 different sizes, ranging from 20 to 42 inches, from July 2020. The tyre was developed in Bridgestone’s European R&D centre in Italy and is produced in the Bridgestone plant in Puente San Miguel, Spain. As the Performer and Performer Extra tyre ranges maintain the same dimensions they are inter-compatible both on the same vehicle and on the same axle. Like the Firestone Performer 85 and 70, the Performer Extra can be fit to most tractors used for agriculture.
“Helping farmers have been at the heart of Firestone since this business was founded – Harvey Firestone himself was born on a farm,” says Mark Sanders, Head of Sales Agriculture, Bridgestone EMIA. “This is why, to this day, we have maintained our commitment to solving common farmer needs through strong and reliable products. The Firestone Performer Extra, the latest addition to our popular Performer range, offers all the benefits of its predecessors but now with significantly longer tyre life. 20 per cent1 is a huge difference and will be a real cost-saver for the farmers that will choose to make their operations more efficient and sustainable with the Firestone Performer Extra.”
 Versus predecessors Firestone Performer 85 and 70. Based on controlled lab measurement test (DIN abrader test) (Accelerated ageing testing) conducted by Bridgestone/Firestone R&D Centre.