In 2018, Bridgestone, the world’s largest tyre and rubber company, was chosen to provide over 120 new original equipment fitments in EMEA. This represents an increase of more than 30 per cent. The fitments are spread across more than 40 different models from 15 different manufacturers.
The first tyre manufacturer to introduce run flats in the 80s, Bridgestone continues to pioneer the technology with product line roll-out
Bridgestone, the world’s largest tyre and rubber company, is committed to provide solutions to the real problems drivers face on the roads. Journeys interrupted by a punctured or damaged tyre cause delays, inconveniences and can lead to dangerous situations. To combat this issue, Bridgestone has today announced the expansion of its proprietary and revolutionary DriveGuard Run-Flat Technology (RFT), becoming available on its main product lines as of November 2018. This is a leap forward for everyday drivers in terms of safety, convenience and peace of mind as DriveGuard RFT will allow them to keep going even in case of a puncture.
At Bridgestone, the world’s number one tyre and rubber company, the global investments in Research & Development are the highest in the industry. And they have paid off. With its premium tyres tailored to the specific needs of Original Equipment Manufacturers and their vehicles, Bridgestone has already been elected as the tyre of choice for more than 45 fitments on over 15 models since the beginning of 2018 - and there are over 60 additional fitments to come by the end of the year.
Bridgestone, the world’s number one tyre and rubber company, continues its successful partnership as the sole tyre supplier for the sporty new BMW i3s. After proving their ability to meet the demands of an electric-powered vehicle with their fitting for the BMW i3, Bridgestone and BMW Group continue their partnership.
Designed to be sporty
The new tyres respond to some specific changes made to the i3s. The vehicle has a sportier appearance with a broader rear track and more expansive rear wheel wells. This inspired Bridgestone to deliver tyres 20mm wider than those on the i3, exemplifying the wider, sportier look of the new vehicle, while ensuring adequate traction to maximise the increased power and torque. Fitted on the 20-inch rims that are standard on the i3s, the Bridgestone tyres are the perfect visual accompaniment to the glossy spats around the edges of the wheel wells. Besides summer and winter variations, Bridgestone is supplying a range of front and rear tyres to ensure a customised approach.