Bridgestone brings its revolutionary ENLITEN Technology to long-term partner Volkswagen and its new Golf 8

  • Custom-engineered Turanza Eco tyres with environmentally friendly ENLITEN Technology are now available as original fitment on the new Volkswagen Golf 8.
  • The lightweight ENLITEN Technology enables tyres to have a super low rolling resistance1 for excellent fuel efficiency and improves vehicle handling and driving dynamics to help increase driving pleasure.
  • After the recent announcement that Bridgestone brought its core ENLITEN Technology to the roads for the first time on Volkswagen's all-electric ID.3, this is another step forward in the long-term partnership between the two companies.


Bridgestone, a leader in advanced solutions and sustainable mobility, has today announced that its innovative, lightweight ENLITEN Technology is available on the Turanza Eco tyres specifically designed for Volkswagen’s new Golf 8, the eighth generation of the iconic hatchback – this time with a host of cutting-edge technologies built-in. These include a semi-autonomous mode that allows the car to drive itself and a new suspension technology improving its handling and driving dynamics. The custom-designed Turanza Eco tyres with ENLITEN Technology have been designed to enhance the Golf 8’s upgraded driving dynamics.  

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Firestone launches the Performer Extra for 20% longer tyre life

  • Based on the popular Firestone Performer 85 and 70 tyres, the new Firestone Performer Extra offers 20 per cent longer tyre life.1
  • Extended life of the tyre helps to reduce environmental footprint and long-term operational costs while improving business efficiency.
  • The Firestone Performer Extra will progressively be released to the European market in 43 different sizes from July 2020.


Synonymous with strength and reliability in the agriculture tyre market for more than 100 years, Firestone has marked another milestone on its journey to offer superior performance and high-quality products to European farmers with its new, long-lasting Performer Extra tyre.

 Based on the popular Firestone Performer 85 and 70 tyres, the Performer Extra is the result of an enhanced wear resistance compound that extends the tyre’s life by 20 per cent when compared with its predecessors.[1] The extended life of the tyre helps to reduce its environmental footprint, as well as cutting down on long-term operational costs and improving business efficiency.

 The Firestone Performer Extra isn’t only designed to go for longer. The tyre’s dual-angle lug brings great traction, while the extra load option allows a higher loading capacity than many competitor products. Like its predecessors, the Firestone Performer Extra has been designed with reliability as a priority. The tyre has a self-cleaning tread for excellent traction and improved fuel efficiency, while the flexible casing of the tyre reduces soil compaction and improves road handling and comfort.

 The Firestone Performer Extra will progressively be released to the European market in 43 different sizes, ranging from 20 to 42 inches, from July 2020. The tyre was developed in Bridgestone’s European R&D centre in Italy and is produced in the Bridgestone plant in Puente San Miguel, Spain. As the Performer and Performer Extra tyre ranges maintain the same dimensions they are inter-compatible both on the same vehicle and on the same axle. Like the Firestone Performer 85 and 70, the Performer Extra can be fit to most tractors used for agriculture.

 “Helping farmers have been at the heart of Firestone since this business was founded – Harvey Firestone himself was born on a farm,” says Mark Sanders, Head of Sales Agriculture, Bridgestone EMIA. “This is why, to this day, we have maintained our commitment to solving common farmer needs through strong and reliable products. The Firestone Performer Extra, the latest addition to our popular Performer range, offers all the benefits of its predecessors but now with significantly longer tyre life. 20 per cent1 is a huge difference and will be a real cost-saver for the farmers that will choose to make their operations more efficient and sustainable with the Firestone Performer Extra.”


[1] Versus predecessors Firestone Performer 85 and 70. Based on controlled lab measurement test (DIN abrader test) (Accelerated ageing testing) conducted by Bridgestone/Firestone R&D Centre.



Bridgestone teams up with Microsoft to innovate with an intelligent tyre monitoring system for enhanced safety

  • Through its partnership with Microsoft, Bridgestone has developed a unique Tyre Damage Monitoring System, using Microsoft Connected Vehicle Platform (MCVP).
  • The system aims to increase road safety and reduce accidents caused by technical failure.
  • This collaboration is the next step on Bridgestone’s journey to become a global leader in sustainable and advanced mobility solutions.



Bridgestone, the world’s largest tyre and rubber manufacturer, is collaborating with Microsoft to develop a world-first monitoring system for detecting tyre damage issues in real-time. These issues are a serious matter, contributing to some 30% of all car accidents caused by technical failure1.

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Bridgestone Acquires iTrack Solutions Business from Transense Technologies

  • iTrack is a globally preferred provider of tire management solutions for the off-the-road vehicle market.
  • The strategic acquisition strengthens Bridgestone’s complete solutions portfolio for mining customers around the world.
  • iTrack’s tire pressure monitoring system captures accurate, real-time tire data and live vehicle location tracking information.



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